WorldWide Tech & Science. Francisco De Jesùs.
MSFT readying for the Surface launch, opens new stores in the USA and Canada.
The new stores are important to Microsoft, since the company's Surface tablet will only sold at its own retail locations (as well as online). Adding another dozen stores to the 31 Microsoft Stores either already open or planning to open soon will give Microsoft's tablet a much-needed boost.
According to Microsoft's job postings, new stores will be opening in the following cities: Natick and Braintree, Massachusetts; St. Louis, Missouri; Cleveland, Ohio; Portland, Oregon; San Francisco, California; San Antonio, Texas; Chicago, Illinois, New York, New York; two locations in Miami, Florida; and Vancouver, British Columbia and one in Toronto,Ontario.
Since the Surface is exclusively sold at retail through Microsoft's own stores, it gives customers an extra reason to walk through the door. Surface generated a lot of positive buzz for the company when it was announced in June.