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RIM Blackberry 10 smartphones line release plans unveiled.
Research In Motion Ltd. plans to release its new BlackBerry 10 smartphone lineup on six continents in the first quarter, seeking to capitalize on the company’s lingering strength in overseas markets.
RIM has already met with 30 carriers to show them the BB10 operating system and the response has been very positive, Chief Marketing Officer Frank Boulben said in an interview from the BlackBerry 10 Jam conference in San Jose, California.
“We’ve been hearing things like, ‘unique, revolutionary, really slick,’” said Boulben, who had just returned from a trip that included stops in Singapore, Mumbai and Johannesburg -- some of the markets where the BlackBerry remains popular.
Applications
RIM has already given out 6,000 BB10 prototypes to developers to help them build apps, and it’s making more, he said. There are also about 25,000 apps available for the BlackBerry PlayBook tablet, which runs on software similar to BB10. Most of those should work on the new phones, RIM has said.
Facebook, Twitter
BB10 will work with apps from the top social-networking companies, including Facebook Inc. (FB), Twitter Inc., LinkedIn Corp. (LNKD) and Foursquare Labs Inc., Alec Saunders, vice president of developer relations, told an audience in a presentation to developers in San Jose.
BlackBerry Balance App.
Heins demonstrated some of BB10’s new features, including BlackBerry Balance, which lets users flip between work and personal screen displays, and a retro-orange alarm clock that you set by rotating your finger around the dial.
Q1 2013 launch.
RIM is planning to have a splashy event early next year to introduce the BB10 phones, which will include touch-screen versions and more traditional qwerty keyboard models. Before that, RIM will have a “progressive reveal” of BB10’s strengths with corporate information-technology chiefs, technology experts and media, Boulben said.
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