WorldWide Tech & Science. Francisco De Jesùs.
Telefonica Digital inked a deal with augmented reality platform company Aurasma, to integrate the technology into the digital media services the operator group offers brands and advertisers.
In a statement, Telefonica said the agreement, driven by its global advertising team, represents “the biggest deal between a global telecoms company and an augmented reality provider to date”.
The partnership will see brands able to use augmented reality in marketing campaigns, and the technology will be supported alongside other offerings such as location-based marketing and mobile coupons, to offer “new levels of interactivity and customer engagement”.
Telefonica will also look to increase the distribution of Aurasma’s app through its mobile customer base, and will use augmented reality in its own marketing campaigns.
Initial availability will be through Telefonica’s O2 UK arm, before being made available in other markets “in due course”.
Since its launch in June 2011, Aurasma has attracted “over 8,000” commercial partners to its platform, with more than four million downloads of its app.
Telefónica and Aurasma join forces to drive market for augmented reality.
- Telefónica Digital to integrate Aurasma’s Augmented Reality platform into its media services and distribute to mobile customer base.
- Biggest deal ever in the Augmented Reality space, with scope to reach 25 markets and 300m customers.