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USA: Q2 2012: Androids still leading the smartphone market but declines to 56,3%, Apple regains 10% up.
United States Smartphone OS Shipments and Market Share in Q2 2012
United States Smartphone Operating System Shipments (Millions of Units)
United States Smartphone Operating System Market Share (% of Total)
Total Growth Year-over-Year %
According to the latest research published by Strategy Analytics’ Wireless Smartphone Strategies (WSS) service, smartphone shipments fell 5 percent annually to reach 24 million units in the United States during the second quarter of 2012. The Android operating system lost ground to Apple iOS as Android’s market share fell four points on an annual basis to 56 percent.
This was one of the slowest growth rates ever experienced by the important US smartphone market. A volatile economy, maturing penetration of smartphones among contract mobile subscribers, and major operators tightening their upgrade policies to enhance profits were among the main causes of the slowdown.
Android remains the number one platform by volume in the United States, but its market share is peaking as Apple iOS gains ground. Apple’s US market share has risen by ten points from 23 percent in Q2 2011 to 33 percent in Q2 2012. Apple is rumoured to be launching a new iPhone in the coming weeks, and that event, if it takes place, is going to heap even more pressure on Android in its home market.
Blackberry’s smartphone market share in the United States has dropped from 11 percent to 7 percent over the past year, reaching its lowest level in recent history. Consumers, businesses and operators continue to be frustrated by Blackberry’s limited toushcreen smartphone portfolio and repeated delays to its new BB10 operating system.